To say that we are long overdue for a new website is certainly an understatement of monumental proportions.

We originally began to look at this exercise back in the very early days of 2008… and just as we begin the thought process of wondering what kind of new website we wanted to build… disaster struck and we lost Duke’s Cycle in the Queen Street fire.

Needless to say in the subsequent years our efforts and energies became a little more single-minded… our only efforts were focused on rebuilding the business and our beloved shop.

Which brings us to the present.

We now have a fantastic new facility, back home on Queen Street. And, thanks to our partners at AdPioneers, we now have a fantastic new website that is reflective of this new environment.

At this point in time, our new site is still very much in Phase One. We have a lot of new features planned for the site and as we continue to move forward with its development we firmly believe that this new site [just like our new store] will be a site against which others are measured.

As we transition into Phase Two and Three we will also begin to offer additional features such as online purchasing, e-commerce and special orders.

One of our primary objectives with this new site is to offer the visitor more than just a glorified product catalogue. Yes… you will be able to see our various product lines, but we wanted to offer you more.

Of paramount importance to this site is the ability to communicate and engage with our various communities… that’s you. Whether you are a commuter, racer, cycling for fitness, or weekend warrior, we want to be able to offer you reasons to revisit our site for more than just to see what bikes we sell. We truly want this site to become a living community for cyclists and an opportunity for you to gather information, about all things cycling.

Moving forward, we anticipate that this Community Blog section of our site will be dynamic and ever changing. We plan to fill it with the latest news and events from a variety of resources. From the “happenings” with the Toronto Cyclists Union and IMBA Canada… to what’s happening on the Pro Tour and unique stories about cyclists. We’ll try to keep you up to date on information that is relevant to all who ride.

In the meantime, please be patient as we get comfortable and up to speed with this new site and begin to grow its content and features.

Which brings us to you…

… as we get more comfortable with this site and please know that we welcome your feedback, tips and comments.